John Welsh

New Postcard QR Codes Deliver Personal Connection to Family and Friends

Sending and receiving postcards has always been fun, but it hasn't always been personal. Fortunately, new technology is enabling postcard senders to add an interactive, personal connection to every postcard they create for family and friends. Quick Respon... Read >

Make Your Business Cards Interactive With QR Codes

Harnessing technology can greatly enhance your marketing efforts. Create a new opportunity to connect your current clients and future prospects with valuable online information. Add a Quick Response (QR) Code to your business cards and have them become li... Read >

The Essentials of Creating a Birth Announcement

The birth of a baby is one of life's great joys, and sending a birth announcement is the best way to share this excitement with family and friends and co-workers. A mailed newborn birth announcement lets everyone in on the fun. For added excitement, add ... Read >

Background Texture and Color - The Essential Foundation of Any Postcard

If you want a totally versatile mail piece, consider a postcard. Postcards may be the second most versatile tool in the universe (after duct tape, of course). What one simple product is suited for use by retail customers and businesses? What one simple pr... Read >

Creating an Effective Offer Guarantees Direct Mail Success

If you are small business owner looking for a way to prospect new clients (or retain current ones), direct mail marketing is an effective tool. Why? Because most people read their mail. In fact, 98 percent of U.S. households bring the mail in each day it ... Read >

Photo Party Invitations

Getting a party invitation in the mail is always thrilling and gives you something to look forward to with friends or family. Meeting new stimulating, interesting people can also be a lot of fun. A party is often the perfect opportunity to have fun and m... Read >

Great Creative Leads to Direct Mail Marketing Campaign Success - Part I

Whether you're starting a new business and want to spread the word, or attempting to capture a bigger market share for an already established business, direct mail marketing is a useful - and relatively inexpensive - tool. To be successful, however, your ... Read >

Personalized Graduation Announcements

Graduation is an exciting time in any young person's life, whether graduating from high school, university or Clarence's Clown College. It's also a very busy time (for student and parent alike). There are exams to take, parties to plan and futures to drea... Read >